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1. Delete extras2. Aerials3. Clear subject4. Before you send All Trainings
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Good to Great, lesson 1

Delete Photos Like a Pro

Good to Great, lesson 1

Keep the better shot, delete the rest.

Delete the extras: keep the better shot

The main lesson: knowing which photos to delete and which to keep.

Part 1

When two photos show almost the same thing, keep the better one and delete the other. Extra ingredients ruin the soup.

  • Knowing which shots to send and which to delete is what separates a pro from an amateur.
  • A typical home needs about seven exterior angles: one on each corner, one or two straight on, the details if there are any, and a door.
  • A small room needs one or two photos. Four good shots of a tiny bedroom is still overshooting.

From the review

  • P1 Knowing which shots to send and which to delete is what separates a pro from an amateur. Your photos are a soup: solid ingredients, then extras that take away from what the person should feel. 1572 Creek Dr
  • P2 My recipe for a typical home: one on each corner, one or two straight on, the details if there are any, and a door shot. About seven. 1572 Creek Dr
  • P3 About seven angles for a regular home, and you got more than twice that. Good job overshooting; now study them as you take them and delete the worse ones. 1572 Creek Dr
Delete: 99% leaves. Great flying, but it goes
Delete 99% leaves. Great flying, but it goes

P4Delete121 Mahogany Way

Amazing, careful flying this deep, but the photo is 99% leaves. Great job getting it; it still goes.

P5Delete1572 Creek Dr

Every exterior angle you sent of a typical home: 15 (plus 4 virtual twilights made from them). About seven is plenty. My call on each one I talked about is under it.

Keep: a great shot, the best angle with trees everywhere
Keep a great shot, the best angle with trees everywhere
Delete: a standard shot, but here you can't see the home
Delete a standard shot, but here you can't see the home
Keep: the one to keep. Walk back a bit and square it up
Keep the one to keep. Walk back a bit and square it up
Delete: the whole house is covered
Delete the whole house is covered
Keep: a really nice one. Great job
Keep a really nice one. Great job
Delete
Delete
Keep
Keep
Delete: the same angle from the drone, with cables
Delete the same angle from the drone, with cables
Good: next time, come a bit to the corner
Good next time, come a bit to the corner
Delete: not bad, but a better shot beats it
Delete not bad, but a better shot beats it
Delete: it doesn't really show anything
Delete it doesn't really show anything
Good: but the door gets chopped off
Good but the door gets chopped off
Keep: it shows the door. I like it more
Keep it shows the door. I like it more
Keep: the shot to get
Keep the shot to get
Delete: good, but it's the Dr. Pepper
Delete good, but it's the Dr. Pepper

P6GoodMy shoot, 2282 Charlotte Ave

On a home with almost the same layout I sent four angles and a door shot.

Mine: from the walkway
Mine from the walkway
Mine: one corner
Mine one corner
Mine: straight on
Mine straight on
Mine: the other corner
Mine the other corner
Mine: the door
Mine the door

P12Delete1572 Creek Dr

Three shots already show the whole living room, every wall. The fourth is an awkward in between angle in an occupied home: extra hot sauce in the soup.

Keep: a good shot, it shows the room nicely
Keep a good shot, it shows the room nicely
Keep: also a good shot
Keep also a good shot
Keep: another really nice shot
Keep another really nice shot
Delete: awkward, neither straight on nor in the corner
Delete awkward, neither straight on nor in the corner

P13Good1033 Scotia Terrace

A close-up and a wide of the same straight on view are two different photos: keep both. A third copy, pushed in slightly more, is the one that goes (it was already deleted from the listing).

Keep: the painting centered, symmetrical, very artsy
Keep the painting centered, symmetrical, very artsy
Keep: stunning
Keep stunning

P14Delete1033 Scotia Terrace

Three photos of a very ordinary bar in a tiny home. No need to highlight it: your wide shots already show it.

Delete: a worse version that chops the room
Delete a worse version that chops the room
Delete: no subject, an awkward angle
Delete no subject, an awkward angle
Not bad: nice and symmetrical
Not bad nice and symmetrical

P15Good1033 Scotia Terrace

Your wide shots of the living room already show the bar, and the whole layout.

Good: it shows the bar somewhat
Good it shows the bar somewhat
Good: it shows more of the bar
Good it shows more of the bar
Good: the entire layout
Good the entire layout
Keep: the best of the best
Keep the best of the best
Not bad: good job getting it
Not bad good job getting it

P18Delete1033 Scotia Terrace

Same lesson: two hallway shots that show roughly the same thing, and one is much better.

Keep: much better
Keep much better
Delete: roughly the same thing, and it chops the table
Delete roughly the same thing, and it chops the table

P19Delete1033 Scotia Terrace

Four good shots of a tiny bedroom: nothing wrong with any of them, you simply overshot. Two tell the whole room.

Keep: it already shows everything
Keep it already shows everything
Keep: the closet, centered. Great job
Keep the closet, centered. Great job
Delete: overshooting
Delete overshooting
Delete: four shots of a tiny bedroom
Delete four shots of a tiny bedroom

P20Delete2106 Stonewood Ln

Pushing in front of the couch chops the sliding door, the painting and the couch in half. The wider shot feels open and symmetrical.

Delete: chops the slider, the painting and the couch
Delete chops the slider, the painting and the couch
Keep: open and symmetrical
Keep open and symmetrical

P21Delete2106 Stonewood Ln

Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).

Fix: looking up at the house
Fix looking up at the house
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Fix: looking up, and the home spills across the photo
Fix looking up, and the home spills across the photo
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Another common one: you overshot the exterior of a pretty common home. Every angle you sent: 11 (plus 5 virtual twilights made from them).
Fix: too low and too close
Fix too low and too close

P22Delete2106 Stonewood Ln

Two fruit shots: keep the better one. And remember, not so many plant shots.

Delete: decent. Pick one
Delete decent. Pick one
Keep: even better
Keep even better

P23Delete2106 Stonewood Ln

Every close-up of the staging and the plants you sent of one home: 11. Typical staging needs two or three at most, then move on.

Delete: a nice shot, but not worth highlighting
Delete a nice shot, but not worth highlighting
Keep: kind of cool. I like this one
Keep kind of cool. I like this one
Delete: too close
Delete too close
Better: centered. Back up a bit more
Better centered. Back up a bit more
Delete: too close
Delete too close
Delete: too close
Delete too close
Delete: we already overshot the staging
Delete we already overshot the staging
Delete: decent. Pick one
Delete decent. Pick one
Keep: even better
Keep even better
Delete: a cool idea that didn't work
Delete a cool idea that didn't work
Delete: so close it lost focus
Delete so close it lost focus
Aerials: six or seven, with the home in the center

Part 2

About 20 aerials of an average home is too many. Six or seven is the most it needs.

  • Put the home in the center square of the grid, so one look tells the whole story.
  • Pick one top down. Of two similar angles, keep the one that shows more of what is around the home.
  • Skip the shots that show more street cables than home: removing cables can make a photo illegal on the MLS.

From the review

  • P24 Ask yourself: do we already have all of the information? Did I get the angles? Did I get several shots of the same angle, and which one is better? 1572 Creek Dr

P25Delete1572 Creek Dr

Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.

Keep: almost perfect, the home in the center square
Keep almost perfect, the home in the center square
Delete: decent, but outdone
Delete decent, but outdone
Delete: decent, but outdone
Delete decent, but outdone
Delete: the same top down, closer in
Delete the same top down, closer in
Delete: trees hide the backyard, dead grass
Delete trees hide the backyard, dead grass
Keep: mountains, greenery, the home dead center
Keep mountains, greenery, the home dead center
Delete: very similar to the next one. Pick one
Delete very similar to the next one. Pick one
Keep: I like this one more, it shows the greenery
Keep I like this one more, it shows the greenery
Delete: outdone by the two before it
Delete outdone by the two before it
Delete: the home hides behind trees, street cables
Delete the home hides behind trees, street cables
Delete: a bunch of cables. Your ground shots are better
Delete a bunch of cables. Your ground shots are better
Delete: a good shot, but outdone
Delete a good shot, but outdone
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.
Delete: a bit too far, nothing calls your attention
Delete a bit too far, nothing calls your attention
Good: a great shot, but this angle is here three times
Good a great shot, but this angle is here three times
Delete: the same angle came back again
Delete the same angle came back again
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.
Every aerial you sent of an average home with nothing much around it: 21. Six or seven is the most it needs. My call on each one I talked about is under it.

P31Delete1033 Scotia Terrace

Every aerial you sent of the complex: 19. You get really great shots, then add worse variations of them: random ingredients that ruin the soup.

Keep: a great shot
Keep a great shot
Not bad: the wide angle would have been nicer
Not bad the wide angle would have been nicer
Delete: the complex sits on the left
Delete the complex sits on the left
Delete: the complex is too close to your face
Delete the complex is too close to your face
Keep: centered, the road and the companies around it
Keep centered, the road and the companies around it
Delete: a duplicate of one you got higher
Delete a duplicate of one you got higher
Delete: a worse variation of the wide
Delete a worse variation of the wide
Delete: the worst variation of the wide
Delete the worst variation of the wide
Keep: one great angle, the wide
Keep one great angle, the wide
Delete: a worse variation of the wide
Delete a worse variation of the wide
Delete: a worse variation of the wide
Delete a worse variation of the wide
Every aerial you sent of the complex: 19. You get really great shots, then add worse variations of them: random ingredients that ruin the soup.
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Delete: a balcony you already have, and it confuses
Delete a balcony you already have, and it confuses
Every aerial you sent of the complex: 19. You get really great shots, then add worse variations of them: random ingredients that ruin the soup.

P32Delete1033 Scotia Terrace

Two good aerials, then the best one. Keep the best and delete the other two.

Delete: the complex sits on the left
Delete the complex sits on the left
Delete: the complex is too close to your face
Delete the complex is too close to your face
Keep: centered, the road and the companies around it
Keep centered, the road and the companies around it

P33Delete1033 Scotia Terrace

Once you have the wide angle, the duplicates and the worse variations go.

Keep: one great angle, the wide
Keep one great angle, the wide
Delete: a duplicate of one you got higher
Delete a duplicate of one you got higher
Delete: a worse variation of the wide
Delete a worse variation of the wide
Delete: the worst variation of the wide
Delete the worst variation of the wide
Delete: a worse variation
Delete a worse variation
Delete: a worse variation
Delete a worse variation
Make it obvious what we are selling

Part 3

Eyes go to the center of the photo. If something blocks it, or nobody can tell what the photo shows, take a different angle.

  • On a complex, center the whole complex: we are selling the complex, not a path or a balcony nobody can find.
Delete: confusing. It reads as a three story home
Delete confusing. It reads as a three story home

P58Delete1033 Scotia Terrace

Eyes go to the center. This reads as a three story townhouse, but it is one level, and the photo is really showing a balcony. If it confuses anyone who looks at it, delete it.

Delete: just as confusing, and half of it is trees
Delete just as confusing, and half of it is trees

P59Delete1033 Scotia Terrace

Trees block the center. When your eyes hit a block right in the middle, take a different angle.

Before you send
  • Delete the extras: keep the better shot.
  • Aerials: six or seven, with the home in the center.
  • Make it obvious what we are selling.
Good to Great, lesson 1

It's not about adding. It's about removing.

Just look at things and delete them after and then ask yourself, why is this one better? That's really going to help your game.

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Good to Great, lesson 1 · by Listing Light